The Client: Professional Services in the IT Sector
The Challenge: Making appointments where prospects rarely answer calls.
The Solution: Some sectors are exceptionally "noisy", where contacts hardly ever pick up their phones. AQL efforts to carefully research contacts to improve the accuracy of targeting the right person in large organisations paid off.
This was achieved through the use of social media profile the target and using this media to make contact. Where the centre for decision making was shared, AQL made contact with different management levels and departments, increasing awareness and building relationships with our client's brand.