Using our Aqumen tool, AQL delivers attention grabbing insights that engage prospects in meaningful and challenging dialogue. Dialogue that can lead to guaranteed numbers of qualified leads with decision makers.
How does Aqumen work?
Explore
Analyse
Define
Insight
Share
AQL follows a structured process to explore the issue(s) the client is providing a solution for, the barriers to that solution being implemented and the drivers that enable it to be successful. This equips the AQL team to really get under the skin of the client's business.
This is followed by a review of the competitive landscape, an understanding how the
solution differentiates the client and what evidence there is to prove its worth.
This next step captures the benefits the solution delivers, and their features (the description of the service or product that delivers the benefit). These are succinctly
expressed and prioritised to reflect the characteristics of the sector being targeted. This dynamic process can be repeated to reflect multiple sectors.
This approach allows the AQL team to create an attention grabbing insight that will be used to create interest and dialogue with the prospect. This will provide the best chance of securing a face-to-face meeting. Critically, it allows AQL to select the most relevant features and benefits for each sector.
This insight can then be used across marketing communications (landing page, emailing, sales literature, event stand signage etc) to ensure a cohesive and relevant presentation of the company to prospects. It also provides a structure that can be used by the clients own teams or as the basis for training those teams.
How does using Aqumen guarantee results?
Aqumen is the tool AQL consultants use to distill client's sales proposition with an attention grabbing insight. Where this process has been carried out successfully and applied, after running a pilot campaign and benchmarking results, AQL will then guarantee quotas of leads and appointments in subsequent calling.
Issue
Solution
Point of Difference
Proof Point
Benefit
Features
Sector
Delivery
Issue
Here we capture the key aspects of the issue or problem you are addressing with your product or service.
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Solution
Distilling how the issue will be solved, capturing the drivers for success and how the barriers will be overcome.
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Point of Difference
What makes your solution different as well as the key strengths and weaknesses of the competition.
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Proof Point
The evidence that the solution works. This is supported by key aspects of the client's proposition, and its work with other customers.
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Benefit
Concise definition of the benefits - either as a single or series of benefits drawn from the client's range.
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Features
Description of the features that make up each of those benefits.
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Sector
Here we prioritise the benefits and features most relevent to your key sectors.
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Delivery
How the benefits and features will be delivered and the next steps.
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AQL will guarantee the number of qualified sales leads with decision makers where Aqumen has been applied to the campaign and the terms agreed with our client.
