WHO'S THE SALESPERSON'S BEST FRIEND NOW?
The target is 50 sales leads a week, its Friday afternoon and the quota is short. What should the tele-marketeer do .... speed up and make more calls or relax and be confident because the sales leads already made are gold quality? Cold calling has been the mainstay of sales activities in many companies and the salesperson's best friend. But this best friend could be on a lonely path heading into the sunset. A new best friend in the shape of a shiny new digital marketing strat