The target is 50 sales leads a week, its Friday afternoon and the quota is short. What should the tele-marketeer do .... speed up and make more calls or relax and be confident because the sales leads already made are gold quality? Cold calling has been the mainstay of sales activities in many companies and the salesperson's best friend. But this best friend could be on a lonely path heading into the sunset. A new best friend in the shape of a shiny new digital marketing strat

Some say Brexit is responsible for companies holding back on their sales activities. Others say its responsible for increasingly hostile environment. But companies can hardly insulate themselves from Brexit no more than they can be insulated from the need to grow their business. Its the "Whatever" that cannot be dismissed. More particularly, the tectonic technology shifts that have been going on over the last few years. There are two big challenges in 2017 for those implement