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Relying on traditional telemarketing services may be one of those components of a marketing strategy that is no longer effective. Prospects are much more savvy, there is a lot of ‘noise’ out there and when the cold call comes in asking “Who is responsible for your…..” that call will go into the electronic dustbin, along with the call centre agent.

Sales appointments in this environment are like gold dust. Professional lead generation is not telemarketing. It requires a full understanding of the marketing strategy, an education into the offering, and qualification of the marketing leads before the phone is dialed. Telemarketing services tend to go for numbers, rather than qualification, but that can be costly, and lead to frustration and unfulfilled expectations on the part of the client paying good money for marketing leads, leading to sales appointments, leading to bottom line business.

Achieving Quality Leads goal its’ professional consultants on qualifying prospects prior to making a call, and then continue qualifying during it, only arranging a sales appointment if there is a likelihood of business at the end of the meeting.

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