Researched Data is Focused Data is Effective Data

Purchased data from whatever mass distribution commercial source may not be good enough for highly productive calling.

An effective direct marketing campaign must have accurate data, yet information bought en masse from list companies and brokers is often well out of date, named contacts may have left the company, the company itself may have gone out of business.

AQL delivers greater results to our clients when the data we use as our source material is accurately targeted. Therefore, as a value-added service linked to the appointment generation campaigns we run for our clients, we are able to cleanse and enhance the data through web and related research. This provides useful information about the prospect company, as well as updated contact details. As part of the process, we evaluate whether each contact company is actually within the targeted sector, and a good fit with our client. Data which does not fit is disregarded. Utilising this service, we are able to target the right audience and acquire only data which fits closest to the sectors chosen for the campaign.

Prior to the start of an AQL campaign, we are able to develop a database where each prospect has been verified by hand for accuracy, removing duplicate, incomplete or missing records.

At the conclusion of our campaign, our clients receive ownership of this data, with the rights to subsequent use as desired.

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