News

The formula for attracting new business used to be a mix of advertising, networking and the occasional cold call. But with today's ever-changing Internet based technology, it's quite simply, a whole new ball game. more>

Waiting for the phone to ring? You answer hopefully only to hear a telemarketing cold call. more>

Decision makers are not who they used to be. Achieving Quality Leads have found that since the economic gloom descended over British companies, many first-line directors who once had a discretionary spend and decision making responsibility now don’t! Everything gets bumped upstairs. more>

The UK exhibitions industry is going through some hard times. Exhibitors no longer feel they ‘just need to be there and be seen’; rather they are looking at whether they will see a return on investment. Now, that’s what they should have been doing all along as part of their marketing strategy. more>

A successful marketing strategy needs to be multi-faceted. Initially, we’re talking about redefining the actual market and its’ characteristics –things do change, especially in the present economic climate and companies can’t just assume what worked before will continue to, in many cases the rules of the game have changed more>

It's not how many warm business cards you collect at an exhibition, but how you turn them into cold cash. more>

A successful sales appointment setting campaign takes a lot more than pointing outbound callers at the phones and barking,"Go get 'em." There are a variety of elements that must be taken seriously or success rates will be limited to those known as 'walk-ins'. These are fruit ready to drop from the tree and you just happen to be walking under when it falls on your head. more>

Over the last two years or so the recession has bit so hard that many companies have not been able to find the courage or the budget to carry out even the most basic lead generation. more>

Telemarketing has a reputation problem, quite possibly deservedly so. Lead generation or appointment setting is often being done by companies using agents on minimum wage who are shown the phone and told to cold call. Training? Just Dial & Smile. more>

It can be hard to manage a marketing strategy with your head in the sand, yet it is amazing how many sales and marketing directors don't know, or perhaps don't want to know what happens when their person goes on a sales appointment. more>

2B or not to B2B, that is the leading lead generation question in 2010. As they say about the lottery, you got to be innit to winnit. more>

There are leads and then there are quality leads. The former is most likely a waste of time; the latter is pregnant with possibility. Far too often those responsible for supplying business leads to the sales force are goaled on numbers rather than on qualification. more>

Achieving Quality Leads was runner up in the search for the UK's top Remote Employer. Out of a field of 8 finalists, AQL was 'highly commended" in the awards sponsored by BT and Remoteemployment.com more>

Staying alive in the economic slump for most companies means something has to go. While advertising and marketing are often the first to be hit, there may be ways of using the recession as a unique selling point. The experts suggest the marketing focus needs to shift, from a general offering to one that is specific about how a product or service can help customers who are also cutting back. more>

One of the few upsides of the economic downturn is that more companies are looking at the advantages of remote working. A survey by OnePoll suggests that 43% of small to medium sized British businesses would consider working entirely online, cutting overhead overnight to virtually nothing, scrapping business rates, rent, utilities, service charges, etc. more>

Increasing sales appointments can lead to more signed contracts, but only if you've hired star quality performers with the passion to succeed. It's about finding those who can turn face-to-face appointments into cash, those who know how to make your investment in B2B lead generation and even telemarketing pay big dividends. more>

While many businesses are tightening their belt due to the economic slowdown, those best placed to survive actually boost their marketing activities, according to research by Penn State and the University of Texas. more>

AQL Receives "Jobs 4 Mums" National Award
The award presented to Achieving Quality Leads at Downing Street by the Prime Minister was recognition of our efforts to tap into the vast wealth of talent, who for their own reasons no longer seek to commute to a workplace and want to take more control over their career. more>

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