Lead Nurturing
The value of today's web based technology is that it allows you to nurture business opportunities like never before, nurture them so they ultimately come to fruition.
It's that nurturing process combined with a solid understanding of the business world and multi-media Technology that makes Achieving Quality Leads different ... a difference that brings our clients qualifiable results and a positive return on their business development investment.
Many marketing campaigns tend to be one-dimensional. There's a predefined beginning and end, with the focus on getting through a phone or email prospect list as fast as possible, in the faint hope someone will bite. It's a numbers game and that's why the return can be pretty low.
But what if you had an integrated campaign that used a variety of techniques and technologies, and driven by experienced marketing people with proven business acumen? When you nurture a prospect this way over a longer time frame - as AQL does - it only makes sense you'll have an ever-increasing level of results.
Never begin a campaign unless you have a good idea who you want to speak with. Bought in lists are at best hit and miss ... people have gone ... perhaps they've died. Regardless of where the list comes from, it needs to be cleansed. We do that. It's a false economy to begin any other way.
That sets the stage to make the initial call to arrange an appointment with the pre-identified decision maker in your target market. Its rare these days to get through on the first call, so we use the opportunity to ask the PA or managers about the company, its' challenges, your competition and other business intelligence, while adding the decision maker's email address to a growing database.
We are now able to begin the nurturing process with a follow-up personalised HTML email with a link to your website or to a short audio or video presentation highlighting your product or service. These may include customer endorsements.
AQL will track those who open the email and whether they go to the video link. This feedback prioritises a follow-up call to the prospect by the AQL representing. They will use the email as a reason to engage, again the objective is to quality the prospect against your criteria and if there is a fit, arrange an appointment
Success doesn't come overnight. It is the result of careful planning. Building trust in your brand at each stage, creating and sticking to a timetable, so you are never far from a prospect's thoughts.
Many marketing campaigns tend to be one-dimensional. There's a predefined beginning and end, with the focus on getting through a phone or email prospect list as fast as possible, in the faint hope someone will bite. It's a numbers game and that's why the return can be pretty low.
But what if you had an integrated campaign that used a variety of techniques and technologies, and driven by experienced marketing people with proven business acumen? When you nurture a prospect this way over a longer time frame - as AQL does - it only makes sense you'll have an ever-increasing level of results.
Never begin a campaign unless you have a good idea who you want to speak with. Bought in lists are at best hit and miss ... people have gone ... perhaps they've died. Regardless of where the list comes from, it needs to be cleansed. We do that. It's a false economy to begin any other way.
That sets the stage to make the initial call to arrange an appointment with the pre-identified decision maker in your target market. Its rare these days to get through on the first call, so we use the opportunity to ask the PA or managers about the company, its' challenges, your competition and other business intelligence, while adding the decision maker's email address to a growing database.
We are now able to begin the nurturing process with a follow-up personalised HTML email with a link to your website or to a short audio or video presentation highlighting your product or service. These may include customer endorsements.
AQL will track those who open the email and whether they go to the video link. This feedback prioritises a follow-up call to the prospect by the AQL representing. They will use the email as a reason to engage, again the objective is to quality the prospect against your criteria and if there is a fit, arrange an appointment
Success doesn't come overnight. It is the result of careful planning. Building trust in your brand at each stage, creating and sticking to a timetable, so you are never far from a prospect's thoughts.
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