Exhibition Follow-up

Achieving Quality Leads gets on the phone the day after a visitor has come through your exhibition stand, while you are still fresh in their mind, before they get you confused with your competition. Immediate customer follow-up shows them they are valued.

Serious investment in exhibitions is far too often wasted when visitor leads are not immediately followed up. Without Exhibition follow-up it is not possible to make the most of your investment. Despite the best of intentions, most sales people hate going through exhibition contacts, sorting the business cards, making the call to see if it's a serious prospect, or just another entry for the champagne draw. Far too often they never get around to doing it. Wait 2 weeks and your competition will have got there first. There comes a point when too much time has elapsed and a call is even embarrassing.

On an AQL exhibition follow-up campaign, our consultants will phone each contact you have made at an exhibition within a week to determine who is serious about taking the next step with you, and then set up an appointment. Filtering out time wasters is a highly time consuming operation. With AQL taking on the customer follow-up, your sales people are focusing on closing business.

And don't forget your existing customers! When they visit your exhibition stand, they too need to be recontacted quickly. This is a vital part of a customer retention strategy. If we are dealing with new prospects, your sales people can focus on your existing customers.

A successful exhibition or trade show also requires pre-promotion and pre-qualification. Achieving Quality Leads can help ensure the right people, the decision makers, make it to your stand.

Call 01462 769727