Case Studies
Case Study: The Campaign Blitz
The Client: A major corporate print and stationery supplier
The Challenge: Two week follow-up of a major mailing campaign to nearly 2,000 prospects. Pipeline of appointments required to feed over 100 sales executives across the UK. Establish if the mailer was sent to the decision makers. If not identify them within in each company.
The AQL Solution:To qualify account size as meeting client’s minimum annual buying requirements. Identify individuals with decision-making responsibilities. If the mailer had gone to the wrong person, AQL sought out the right person. Make contact and arrange sales appointment.
The Result:AQL confirmed over 100 serious appointments with decision makers within the allotted time, at the same time re-qualifying the list once it became clear a high number of mailers had not been sent to the decision makers. Appointments confirmed with the local sales team, background notes of each call to provide the sales person with valuable information before the appointment.