The AQL Process

The AQL process has been developed to ensure that our consultants maximize each call they make. The prime objective is to arrange qualified face-to-face appointments. There is also a range of secondary objectives, including gaining valuable market and competitive intelligence, and even disqualifying the prospect because they don't meet your criteria for doing business.

The process begins with a face-to-face briefing between you and the AQL consultants representing you. A call guide with identified objectives and the evaluation criteria will be created and agreed.

There is nearly always an initial project based on 40-50 hours of calling, evaluated at agreed intervals to permit immediate feedback and market intelligence, as well as face-to-face appointments. This permits a course correction if required.

Calls are evaluated against AQL's own Achieving 5's quality assurance process, a five level scale designed to measure performance and deliver measurable results.

A post - campaign analysis is provided to you, supported by the consultant's recorded calls and call notes. This includes feedback and recommendations for building on the success of the initial project.

Call 01462 769727