The AQL Process
The AQL process has been developed to ensure that our consultants maximize each call they make. The prime objective is to arrange qualified face-to-face appointments. There is also a range of secondary objectives, including gaining valuable market and competitive intelligence, and even disqualifying the prospect because they don't meet your criteria for doing business.
The process begins with a face-to-face briefing between you and the AQL consultants representing you. A call guide with identified objectives and the evaluation criteria will be created and agreed.
Our Multi-layered lead nurturing campaigns are a complete integrated marketing system and customised to each client’s requirements. We will agree with you clear objectives, the criteria for validation and the time frame for nurturing leads so that you’ll have an ever- increasing level of results.
Calls are evaluated against AQL's own Achieving 5's quality assurance process, a five level scale designed to measure performance and deliver measurable results.
A post - campaign analysis is provided to you, supported by the consultant's recorded calls and call notes. This includes feedback and recommendations for building on the success of the initial project.
Our Multi-layered lead nurturing campaigns are a complete integrated marketing system and customised to each client’s requirements. We will agree with you clear objectives, the criteria for validation and the time frame for nurturing leads so that you’ll have an ever- increasing level of results.
Calls are evaluated against AQL's own Achieving 5's quality assurance process, a five level scale designed to measure performance and deliver measurable results.
A post - campaign analysis is provided to you, supported by the consultant's recorded calls and call notes. This includes feedback and recommendations for building on the success of the initial project.
Making Business
Appointments
Multi-layered Lead Nurturing
Exhibition Follow-up