AQL consultants are business professionals; none have made telemarketing calls or worked in a call centre. We are business development specialists focusing exclusively on B2B, and do not accept consumer calling as carried out by most telemarketing services.
AQL attracts high quality consultants not often found in telemarketing. Using the latest remote technology, AQL professionals in lead generation, work from their home offices. There is no telltale background noise associated with busy call centre environments, which immediately puts off a prospect and kills any chance of quality appointment setting.
The scripts that form the basis of most telemarketing calls are not part of the AQL approach to appointment setting, which relies on intelligent open questioning techniques, listening skills and business acumen.
While most telemarketers are goaled on time and quantity, our clients seek quality business generation and that's where we focus when arranging sales appointments. AQL consultants are business development specialists who research and prepare for each approach, an important difference from the 'dial & smile' territory-burning cold calling often found in telemarketing.
A business looking for appointment making but using telemarketing services can never be certain if their calls are being made at the end of a grueling 8 hour shift when the telemarketer is suffering a bad case of burn-out and just wants to go home. This is not possible with AQL business generation specialists who are already home and, because their appointment setting is limited to 5 hours a day.
A telemarketing company and telemarketing calls have their places, especially in high volume consumer calling. However, organizations that desire professional B2B lead generation of the kind that opens doors to more business will seek different qualities to those of a telemarketing company. They will want to be represented by well trained, proven business development experts.