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Over the last two years or so the recession has bit so hard that many companies have not been able to find the courage or the budget to carry out even the most basic lead generation. They've frozen their marketing strategy, in the hope that existing business would keep their corporate heads above water. They ignored all the research showing companies that invest in marketing to increase their b2b leads during the lean times reap the most benefit when the economic clouds lift.

2010 is crunch time for UK businesses. Time to hit the phones, create a database of prospects that are doing business with the competition and go on the attack. This means identifying USP's that differentiate themselves in the market, focusing on which market segment to hit, ensuring the team is in place to create and then exploit b2b leads opportunities. In other words, make sure the marketing strategy is in place and ready to go. When it comes to small business lead generation, if not now, when?!

As professional appointment setters, Achieving Quality Leads is finding an increasing number of businesses saying to us, "Yes, let's talk. We know we need to do something but not quite sure what."

What they are looking for are b2b leads. They say they aren't necessarily shooting for big companies small business lead generation would do just fine at this stage. It's at this point AQL works with them, to thaw the economic freeze and help develop a marketing strategy and courage that gets them back into the swing of business prospecting.

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